Glendora, CA — April 2026 — Good Grains is proud to announce a major milestone in the breakfast category: the brand has officially become the first-ever cereal to earn Non-UPF Verification.
The designation recognizes products made without ultra-processed formulations and reinforces Good Grains’ commitment to simple, recognizable ingredients and thoughtful nutrition.
For consumers, Non-UPF Verification means:
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Minimal processing
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No prohibited additives
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Simple, whole ingredients you can actually recognize
At a time when shoppers are increasingly questioning what goes into everyday foods, Good Grains is challenging the status quo of the cereal aisle.
“Cereal should be made from real food — not formulas,” said the Good Grains team. “That belief has guided every decision we’ve made from the beginning. We wanted to create a cereal people could feel good about eating and understand at first glance.”
Built with ancient grains and thoughtfully sweetened recipes, Good Grains was created to bring transparency and simplicity back to breakfast without sacrificing taste.
The milestone reflects a broader movement toward cleaner labels, less processing, and ingredient lists consumers can trust.
About
Good Grains is a modern cereal brand creating organic, minimally processed breakfast foods made with real ingredients and ancient grains. Founded on the belief that healthier choices should feel simple, approachable, and delicious, the company crafts cereals with thoughtful sweetness, whole grains, and ingredient transparency at the center of every recipe. From families looking for better breakfast options to wellness-conscious consumers seeking less processed pantry staples, Good Grains is a new standard for everyday cereal.
For more information about Good Grains and its products, visit Good Grains Official Website.
Media Contact:
Nicole Rohrer
Senior Marketing Director
nicolerohrer@goodgrains.com
(626) 253-2734